CPSC Introduces Anchor It! Campaign Advocates – a Community Effort to End Deadly Tip Overs

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Anchor It!

Anchor It!, the U.S. Consumer Product Safety Commission (CPSC) national public education campaign aimed at preventing child deaths and injuries from furniture and TV tip-over incidents, today announced 20 organizations that have signed on to become Anchor It! Advocates and Community Leaders. CPSC is working in collaboration with Walmart, Safe Kids Worldwide, Kids in Danger, the American Home Furnishings Alliance, and many more.

According to CPSC data, a child in the United States is taken to the emergency room every 24 minutes as a result of a tip-over incident. This campaign is a call to action to ensure that parents and caregivers learn about the dangers of furniture and TV tip-overs in the home, as well as simple, low-cost steps they can take to prevent these tragedies.
CPSC has signed agreements with the following organizations as the campaign’s first official Anchor It! Advocates and Community Leaders:

  • American Academy of Pediatrics
  • American Home Furnishings Alliance (AHFA)
  • Another Day, Another “Chance”
  • Beth Gniazdowski
  • Brace it for Brayden
  • Charlie’s House
  • Children’s Safety Network
  • Cook Children’s Medical Center
  • Debra Holtzman
  • Full House Babyproofing
  • Home Safety and Health
  • Injury Prevention and Research Center at Ann & Robert H. Lurie Children’s Hospital of Chicago
  • International Association for Child Safety (IAFCS)
  • Kids in Danger
  • Meghan’s Hope
  • New York State Department of State
  • Quality Certification Alliance
  • Safe and Sound with Amaya
  • Safe Kids Worldwide
  • Shane’s Foundation
  • Walmart Stores, Inc.


This community of advocates is essential to the Anchor It! campaign because of their ability to spread the word nationwide and at the grassroots level. We commend these organizations for their commitment to educate parents and caregivers about a serious threat and one important solution: anchor it. - Commissioner Marietta Robinson; We're proud to collaborate with these organizations and companies to prevent tip-over deaths and injuries in the U.S. Through these joint efforts, we will spread the critical message that preventing deadly tip-over incidents is easy, inexpensive and only takes minutes. - Commissioner Joseph Mohorovic


The Anchor It! campaign participates in media, online and local community activities with these advocates, in addition to providing them with information and materials to distribute to their networks and incorporate into their existing public safety outreach programs.


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