Product Registration Cards: Think safety, not marketing

“Crib mattresses recalled due to risk of entrapment.” “Seven million brewing systems recalled due to burn hazard.” “Millions of popular strollers recalled due to fingertip amputation hazard to children.”

Headlines like these stream across the Internet and appear on TV almost weekly.  But, hearing or seeing a media headline about a product recall is different than getting a direct notice from a recalling company.

Here at CPSC, we know that direct notice—whether it be a phone call, an email, or a letter—is the best way to encourage you to take advantage of a recall to repair, replace, or refund.  And, one of the best tools that companies can use to reach you in the event of a recall is product registration cards.

Thanks to the “Danny Keysar Child Product Safety Notification Act,” today’s registration cards for infant and toddler products are not to be used for marketing.  The information requested, including the brand and model of the product and your e-mail address, must only be used to notify you in the event of a recall.

These registration cards can help improve the effectiveness of recalls, which is a challenge that our Chairman recently discussed with ABC News.  So we have a simple but important message to deliver to parents, childcare centers and other businesses: when you purchase a juvenile product, fill out the card.

Whether you use the card that comes with the product or register online, our message is the same: take the time to fill it out.

Success in this effort will mean that babies, toddlers, and young children will not be exposed to dangerous or defective products after they have been recalled. Parents, caregivers, and businesses will be notified, they will respond, and we will prevent a tragedy like the one that happened to Danny Keysar.

CPSC is not alone is spreading the word about registration cards.  The Juvenile Product Manufacturers Association has a valuable campaign called, “It’s not hard! Fill out the card!” Please check out their materials at: http://jpma.org/content/parents/registration-cards.  Also, Kids In Danger and the Consumer Federation of America have teamed up to provide families with a list of manufacturers that have product registration pages online: www.kidsindanger.org/productregistration.

In recent years, a new generation of safer juvenile products—including cribs, play yards, bassinets, strollers, and infant carriers—have entered the marketplace, thanks to new federal safety standards.  But, there is still the occasional recall of an infant or baby product.  To make sure you are notified in such a situation, you should fill out the card!

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